1 October 2015, 10 Dove St. Oakridge Pavillion – UpgradePH did a simultaneous launch with the capital, with the aim to empower the Filipino nation to embrace and enjoy the benefits of mobile technology in its best capacity. “Upgrade Philippines” encourages Filipinos to improve their lives and their communities by simply upgrading to a smartphone.
If used responsibly, owning a smartphone can be a catalyst for growth and development. Smartphones provide tools and apps to make our lives easier.
To date, the Philippines now has 115 mobile subscriptions, 32M active mobile internet users, and 36M mobile social users. “Clearly, mobile is at the forefront of our lives today, with the smartphone championing the modern Filipino lifestyle. We have now entered an era of change, where everyone has immediate and equal access to boundless information right at their fingertips,” says Me-anne Bundalian, Chairperson of Upgrade Philippines.
“But there are still many Filipinos who do not enjoy these benefits and this is the idea behind Upgrade Philippines. We want more Filipinos to experience this and become part of this movement,” adds Bundalian.
This movement is an initiative of OLX Philippines, supported by the Department of Science and Technology-Information and Communications Technology Office (DOST-ICTO) together with Cherry Mobile and Globe Telecom.
“OLX is excited to lead this movement that empowers Filipinos to get into the fast lane and experience how smartphone can greatly help improve and make their lives easier. We’re at an exciting stage of mobile growth and we hope to accelerate this further with Upgrade Philippines,”says RJ David, Managing Director and Co-founder of OLX Philippines.
Visit www.UpgradePhilippines.com to become part of the nationwide movement!