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Julie’s Bakeshop brings you Julie’s Chief Baker Students Edition, a reality TV show featuring student bakers from various culinary schools in Cebu offering baking classes.  The Premier Season featuring 13 full episodes will air this February 2014 in the cities of Cebu, Dumaguete, Davao and General Santos on SkyCable.  The show aims to highlight the skills, creativity and ingenuity of the student bakers in coming up with new recipes, and their ability to adapt with their fellow student bakers and to the competition environment.  It also allows them the opportunity to learn from kitchen veterans and experience the thrill and excitement of being on a competitive reality TV show.


The Julie’s Chief Baker Show Students Edition is a first for the baking scene not just in Cebu but in the country.  It aims to generate awareness for the brand among a younger and more dynamic market.  Julie’s has long been a household name among homemakers since its inception over 30 years ago; now, it strives to take a foothold of the younger generation, bringing the brand closer to the student populace and ultimately bringing Julie’s breads top of mind when students consider a healthy snack, or “baon.”


Hosted by veteran radio personality, DJ JiggyCerna, the Julie’s Chief Baker show is sure to keep audiences glued as the kneading and baking pave the way for personalities to arise in the kitchen as the competition heats up.


The thrill then goes from the kitchen to the judging table where guest judges from Cebu’s culinary scene and social circles bring their appetites and discerning palates to the Chief Baker set and give their honest and colorful opinions to the aspiring bakers.  Weekly eliminations will give the competing teams a reason to always be a cut above the rest.


Weekly challenges include, but are not limited to the following recipes: breads with filling, healthy breads, fried breads, meat-filled breads, steamed breads, etc.  Of course, surprise ingredients can come in anytime during the season.




Apart from being awardedas the first Julie’s Chief Baker Students Edition winner, the winning school will be awarded a kitchen showcase valued at P 200,000.00.  The winning team will receive P60,000.00 and the coach receives P 20, 000.00.  All participants will alsoreceive gift packs and giveaways from Julie’s Bakeshop and its partners.


What’s more, those watching at home also get a chance to participate in the Home Partners Promo. For every P50.00 single purchase of Julie’s bread and Coke or Selecta products, a Home Partner is entitled to a raffle coupon. Simply complete the contact details and answer the “Home Partner Question of the Week” for a chance to be one of 5 lucky winners of P15,000.00 in cash in 2 raffle draws.


The participating schools also have a chance at an additional kitchen showcase worth P100,000.00. Students simply need to complete a student’s reward card that requires an accumulated P50.00 worth of Julie’s breads and Coke or Selecta products.  The school with the most number of completed student reward cards wins P100,000.00 worth of kitchen equipment for their HRM facilities; and students who participate in the promo also have a chance to be one of 10 winners of P10,000 cash plus a tablet.


The 13 competing schools vying for the Julie’s Chief Baker title are: Asian College of Technology, Benedicto College, Cebu Eastern College, Cebu Institute of Technology University, Cebu Mary Immaculate College Inc., Cebu Technological University Danao and San Francisco,Camotes, International School of Hotel and Restaurant Management, Mandaue City College, St. Cecilia’s College, University of Cebu Lapu-LapuMandaue, University of Cebu METC SEACAST, andUniversity of Southern Philippines Foundation.


The excitement is real and the student teams are ready to mix and match and measure up to the most exciting baking show on local television.  Meet the student teams, their coaches and the judges this February on SkyCable’s Cebu Living Channel 35 for the premier episode of the Julie’s Chief Baker Student Edition show!                              





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WEDNESDAY 7:30 am 3:00 pm
THURSDAY 10:00 am 4:00 pm
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