Philippines’ biggest mall network, SM Supermalls takes the Pokémon Go craze to new heights as it stages the biggest nationwide Lure Party this Friday, August 12. SM’s upcoming event is set to be the biggest Pokémon Go Lure Party worldwide to date as more than 150 Pokéstops will be lured simultaneously from 5:00pm to 9:00pm in 50 SM malls (including SM Jazz Mall, SM Light Mall and SMDC Green Residences) all over Metro Manila, Luzon, Visayas and Mindanao!

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During the four-hour event, SM shoppers nationwide will be treated to an array of exciting attractions and fun-filled activities perfect for families and groups of friends. Pokémon characters and cosplayers will be strolling around the malls while select SM branches will feature different adorable Pokémon collectibles and Pokémon Go essentials perfect for every trainer’s daily adventure. Also joining the historical Lure Party are several mall establishments all set to launch their respective special Pokémon promos. In SM malls in Cebu, live DJs and cosplayers will greet the shoppers at 5PM on Friday. SM City Cebu will be giving away P300 gift certificates to the first 30 shoppers who can get unique Pokemon during the Lure party. Simply show a screenshot of the unique monster at the Pokemon Go booth at the Northwing Atrium. The Augmented Reality (AR) must be enabled to indicate your location at SM City Cebu. Photos should be clear that it’s within the vicinity of the party. SM Supermalls Pokemon Go Lure Party begins at 5PM on Friday, and 10AM onwards on Saturday and Sunday. The first 10 cosplayers who will wear a Pokemon costume in SM City Cebu will get P1000 SM Gift Certificates. To make it more memorable, SM shoppers are encouraged to video their lure party experience and post it on Twitter and Instagram with the hashtag #GottaCatchEmAllAtSM tagging @smsupermalls. Three (3) winners will be chosen via e-raffle and will win an SM shopping spree worth P10,000 each.