Australian brand Sea to Summit recently launched their first ever stand alone store here in Cebu. Sea to Summit has been known to create kightweight, compact and functional products for 25 years, since co-founder Tim Macartney-Snape was the first to ascend Mt. Everest from sea level on his “Sea to Summit” Expedition in 1990. Celebrating their 25th anniversary the company is proud of the fact that their core values have not changed. Still based in Perth, West Australia, where the company was founded, Sea to Summit consists of an obsessive culture of design perfectionists that develops ingenious, functionall beautiful products, with “no worries” typical Australian attitude.


To kick off  the summer season, Sea to Summit’s International Sales Manager Ryan Secrest paid Cebu a visit. Secrest visited the country to meet local Sea to Summit team and run training sessions on the brands upcoming product range: The X-setsare an expansion of the existing product category X-series, a colorful product range of collapsible cups, mugs, plates and bowls. By introducing the X-sets Sea to SUmmit added cook pots and even a kettle to this range. All X-Pot models can hold a number of other X-series items inside (therefore X-Sets) which makes them fully featured cooking systems at the smallest possible size.


“It is fantastic to see all our products displayed in one store. We worked closely with PRIMER Group to make sure everything is well presented and fits in with Sea to Summit’s Corporate Identity, they did an amazing job! Its not always easy to give our products enough attention in stores, a lot of them are too small, therefore we love this store concept that enhances all the important details and we hope it is the start for many more Sea to Summit concept stores worldwide,” Secrest excitendly mentioned.


Visit Sea to Summit at the 2nd Level The Northwing of SM City Cebu.