OLX Philippines has been steadfast in promoting online buying and selling of second hand items in the Philippines and to further bolster the action, OLX Philippines launches its latest campaign called “Biliba!’ featuring local TV and online personalities.
Biliba comes from the root word “bilib,” which is a Cebuano expression of admiration for something done well.
“The campaign aims to praise and celebrate the smart ways or diskarte of people from all walks of life in their lives forward. OLX Philippines wants to encourage and empower people to be smart, practical, and positive,” explains OLX Philippines Senior Marketing Manager-Cebu Regina Aguilar.
Highlighted in the campaign are the wins at life as dubbed as Bilib Moments in buying and selling of second hand items using OLX.
“We want to feature the joys in small practical solutions that create a big impact in simple yet fulfilling experiences,” added Regina.
I am an OLX Philippines user and am proud to be part of this campaign, sharing my own Bilib Moment.
Watch my Bilib Moment on the video below:
Fellow Cebu Ambassadors Blinky de Leon and Phoebe Fernandez share their “Dream Car Bilib Moment”, while Toni Pino-Oca shares her “Earn and Help Bilib Moment”. Watch the Bilib Moments videos on OLX Youtube Page.
“We hope that our Biliba videos will push more people not only to use OLX but also inspire and cheer them to be more resourceful, practical and smart in life,” concluded Aguilar.