September 2, 2014, Tuesday. J.CO simultaneously opened its 27th and 28th branches in the country. SM City Cebu and Ayala Center Cebu chain stores would delight J.CO fans in the metro and the rest of Cebu including our neighboring provinces in the Visayas.

iLuvCebu was invited to attend the blessing and  ribbon cutting of J.CO SM City Cebu Branch, an hour before the store opened to J.CO patrons. Personally witnessed the long line of J.CO fans  who were giddy to get boxes of the well loved soft bite doughnuts. According to the mall’s security guard, the first person standing in line was there since 9pm of September 1. That’s just how she loves her J.CO doughnuts!

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At exactly 10 in the morning, the first customer got a great surprise from J.Co  for her enthusiasm and effort, she was rewarded with a year supply of J.CO Doughnuts! The second and third standing in line got their rewards as well.  J.CO extended the sweet treats to the next 50 customers, each getting their half dozen of J.CO doughnuts of their choice.

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So have you had your fill of J.CO’s soft bite doughnuts already? Be sure to grab a box or two today. And when buying at J.CO SM City Cebu branch, be sure to join the #JCOSMCityCebu Selfie Contest and win exciting treats from J.CO!

Here’s how to qualify!

Step 1: Take a selfie inside SM City Cebu’s J.CO with your favorite J.CO Doughnut and drink

Step 2: Like SM City Cebu (Official) on Facebook

Step 3: Upload photo on Facebook with a caption on why you love J.CO. Add the official hashtag #JCOSMCityCebu and Tag @SM City Cebu (Official)


SM City Cebu will choose 5 best “Selfie with J.CO” photos and will be rewarded with a box of a dozen doughnuts and a drink of their choice. Winners will receive a personal message from SM City Cebu (official) account on September 8, 2014 with details on how to claim their prize.

Contest runs from September 2-6, 2014.