If you have recently dropped by National Bookstore Ayala Center Cebu and passed by Cashier 6 entrance, then you’ve probably discovered that Japan’s iconic stationary brand Itoya is finally available in Cebu. The first National Book Store branch outside of Metro Manila to distribute exclusive labels from the premium stationary brand, the Itoya corner carries over 700 SKU, giving Cebuanos more options to personalize their stationary needs with Japan’s finest pens and papers.
With Manileños warm fondle with the Itoya brand since the launch in October 2015, National Book Store brings the brand to the Queen City.
“National Book Store has always been on the lookout for new items that we can offer to our customers. We have started bringing in brands from the United States, Spain, Germany, Japan, and other parts of the world to give Filipinos a lot of options. We also want to make sure that every member of the family can find something for school, office, travel,, and for everyday needs at National Book Store. We are truly honored that iconic brand such as Itoya has partnered with us. We are excited to showcase their carefully curated merchandise with high quality craftsmanship that is sure to rev up the school and work spaces of our customers especially here in Cebu,” says Xandra Ramos-Padilla, National Book Store’s managing director during the Cebu launch last June 10, 2016.
This is a very good opportunity for Itoya and National Book Store. National Book Store is a well-established and popular company in the Philippines and we feel that it is a great collaboration given their passion to constantly improve and offer something different. It is really perfect timing as both companies are entering into a new phase. Itoya is not just a traditional company but a company that is constantly evolving over the past 111 years. Just like Itoya, national Book Store is a heritage brand but their willingness to change and enter a new stage in their business for the future is highly commendable. We hope that the Cebuanos will also love Itoya’s products,” says Isamu Suzuki, Itoya’s senior vice president.
Color Chart, Romeo, Contrail, Helvetica and Kolo are the labels from the Itoya brand that are available at National Bookstore Ayala Center Cebu.
Color Chart is a collection of colorful range of beautifully designed products for the working professional. Available in Magenta Pink, Sunset Orange, pear Green, Sky Blue, Navy Blue and Earth Brown. The collection includes ballpoint pens and accessories, mechanical pencils, notebooks, leather jackets for journals, pouches, binders and office supplies.
Romeo is based from the first fountain pen made by Itoya in the Taisho era almost 100 years ago. Relaunched in 2004, the label Romeo is intended for the modern businessman. Its products are mostly 100% handmade and well designed using only the most premium materials.The bestseller Romeo No. 3 pen has its unique acrylic swirls making sure no pens are alike, and the crown of each pen is designed to be reminiscent of the crown of a clock. The Romeo collection also includes pad bands with pen holders, file binders, notebooks, pencils and leather products such as card cases, memo pads, ID Holders and pen cases.
Contrail offers tools for those who are always on-the-move. The pens are reminiscent of maritime flags that are perfectly paired with incensed cedar used in the barrel. The collection also includes the “on-the-go” and “street” journals which features attractive patterns and are lightweight.
Helvetica is a typeface that was created in Switzerland in 1957. After 50 years, the simple typeface is still well-loved and used all-over the world. itoya’s Helvetica Products similarly bring in simple and timeless designs while maintaining its smart functionality. The Helvetica collection includes ballpoint pens, mechanical pencils, pencil extenders, pen cases, dual ring binders and more.
Kolo photo albums capture life stories and are great memory keepers. kolo is committed to making archival photo preservation products. The albums are made with materials that are acid and lignin free which resist decomposing, disintegration, discoloring or reacting to other materials over time.
Visit National Bookstore Ayala Cebu branch to browse on the beautiful and high-grade Itoya products. You may also shop online via nationalbookstore.com.