In its bid to serve its customers better in Cebu, the local arm of Japanese carmaker Isuzu has opened its latest and newest showroom in the Queen City of the South.

Last August 7, the Isuzu Philippines Corporation (IPC)—through its dealership Isuzu Cebu Inc. (ICI)—has relocated its Cebu City branch to a bigger and more accessible area in the locality. The ribbon cutting ceremony was attended by IPC President Hajime Koso, ICI Chairman Emmanuel Aligada and Ayala Automotive Holdings Corp. Chairman John Philip Orbeta.

The new Isuzu Cebu Branch Office—located at A. Soriano Avenue, North Reclamation Area, Cebu City—is situated alongside other Ayala-owned car dealerships.

IPC President Hajime Koso noted that the new Cebu City branch will be Isuzu’s biggest showroom in Cebu. He also mentioned that even with the current branch relocation, IPC will be maintaining its main dealership in Mandaue and its satellite office in Talisay.

Meanwhile, ICI Chairman Mr. Emmanuel Aligada said they are eyeing better sales output with this new facility coupling it with ICI’s new marketing strategy.

“We have been planning this relocation a few years back to gain a wider audience, by increasing our visibility in Cebu City, which could yield into better sales output,” Aligada said.

According to Koso, the relocation “gave our well-loved Cebuanos a bigger and better view of the Isuzu vehicles that they have trusted over the years. This branch has a big floor area as well as better service facilities.” he said.

Both Koso and Aligada expressed optimism that the current relocation would generate an increase in the number of walk-in customers as well as vehicle servicing.