By: Andrew “Doyzkie” Buenaviaje   | Photos: Reymond Buenaviaje


Last year when Intel launched the 2nd Generation Intel Core Processors, Sandy Bridge, gave you first hand information from the Intel Philippines management about their fastest processor yet. This year, Intel had launched an even faster and powerful processor! Oh hello there,  Intel Ivy Bridge! 

Intel's Marketing Manager Randy Kanapi

Cebu City Philippines, June 28, 2012. Intel Philippines Marketing Manager, Randy Kanapi introduced the quad core 3rd generation Intel Core processor family, which delivers dramatic visual and performance computing gains for gamers, media enthusiasts and mainstream users alike, during a keynote address at the intel Ivy Bridge launch in Cebu. Available now in high end desktop, laptop and all-in-one (AIO) designs, the new processors are the first chips in the world made using Intel’s 22-nanometer (mm) 3-D tri-Gate technology.

Intel Ivy Bridge


With as much as 20% microprocessor performance improvements and technologies to speed the flow of data to and from the chips, the new processors further extend Intel’s overall performance leadership, meaning we enjoy creating and editing videos and photos, surfing the web, watching HD movies or playing mainstream games – quicker, crispier and more life-like.


Our life experience are defined by our senses – by what we see, hear or touch, ” said by Intel’s Country Manager Ricky Banaag, who wasn’t able to join us that day because of flight problems. “These human senses are also at the foundation of Intel’s vision for the Ultrabook to deliver a no-compromise, must have computing experience.”


Germyn Wong Intel Philippines' Market Development Manager

Also a highlight on the launch is the sleek Ultrabook. Ultrabook devices are powered by the new 3rd generation Intel Core processors deliver up to 2 times the media and graphics performance compared to the previous generation, lobg battery life and offer more choice of stylish thin designs.


This new wave of ultrabook devices wakes up in a flash, meaning systems will transition from hibernation mode to an active state in less than 7 seconds and will also load favorite applications quickly.

Ultrabooks are also equipped with enhanced security features, including anti Theft technology that lets the user automatically disable the system if it is lost or stolen.