IBM Mangrove Planting with IBM Philippines President Mariels Almeda Winhoffer and IBM Employees


IBM Philippines is dedicated in making Cebu greener and on it’s 2nd year, iLuvCebu is happy to be part of  IBM Philippines‘ cause in rehabilitating the mangroves in Cebu.  Back 2 the Mangroves  is in collaboration with the Ramon Aboitiz Foundation, Inc. (RAFI).  Last year’s mangrove rehabilitation was at San Vicente Olanggo Island, and this year, June 16th, IBM Philippines’ first female President and Country General Manager Mariels Almeda Winhoffer with IBM employees headed to Poblacion, Aloguinsan to work on mangrove plantation establishment and maintenance to create a healthier mangrove forest that will directly and indirectly boost the town’s main source of livelihood.


Aloguinsan, known as a fishing town in the midwest of Cebu has over 5,000 households that depend on fishing for a living. It is said that 75% of al tropical commercial fisheries pass part of their lives through mangroves because it serves as nursery grounds provide shelter and food.



IBM and RAFI are committed to work towards a ‘greener” Cebu. Both parties are also collaborators and board members in the Metro Cebu Development Coordinating Board (MCDCB), a group led by 13 cities and municipalities surrounding Cebu City and supported key players in the private sector, with a common, integrated goal – transform Cebu into a Mega City.

“Planting and maintaining mangrove forests greatly contribute not only in ensuring the balance in our ecosystem and the protection of our natural resources and people. It also helps in bringing back biodiversity, in developing eco-tourism, and sustaining eoscio-economic development in our country. Thus, community based initiatives are crucial in the preservation and nurturance of the environment, ” Ramon Aboitiz Foundation Inc (RAFI) President Roberto E. Aboitiz said.

“On July 20, 2012, IBM will mark a diamond milestone — 75 years of operations and service in the Philippines, unmatched in the local technology industry, said Mariels Almeda Winhoffer, President and Country General Manager, IBM Philippines.” This year will not simply be a milestone. Rather, it will be an opportunity to heighten IBM’s commitment to the country. We have been in Cebu for five decades now and we will continue to engage in partnership with Cebu to size the opportunities and the promise of Cebu today and the years beyond.”

Doyzkie and Reymond of iLuvCebu with Owen Cammayo of IBM


This project builds on the company’s flagship program for empowering volunteers called the On Demand Community. Launched in 2003, the On Demand Community enables employees and retirees to find volunteer activities and identify skills and expertise they can contribute to a specific cause.