Well-made timeless basics, whether it’s a crisp white polo or a pair of well-fitted khakis, are a great foundation to any wardrobe. But more often than not, high quality basics come with a hefty price tag.


June 2015, Giordano opened its new location in Ayala Center Cebu with the launch of the Bank on Basics campaign. The fresh interior and minimalist design of the new store located at the  Ground Level of Ayala Center Cebu Main Mall (fronting Metro Ayala Supermarket) carries Giordano new colorful basics in budget-friendly prices, while existing pieces come in discounted prices.

“Giordano has always been in the business of creating high quality basics and we know that basics will never go out of style. So for a limited time only, you can buy these essential pieces at discounted prices in all Giordano stores nationwide,” Rochelle Tan said, Giordano Philippines’ VP for Merchandising.

The Bank on Basics campaign include a curated selection of shorts, pants, shirts and tees that will surely add that much-needed splash of color to the coming gloomy months. Extend summer, or at least the feeling of freedom and fun summer brings, by pairing a classic plaid or casual shirt with colorful Giordano shorts. Folded khakis in different colors are also available for a more preppy yet relaxed look.

Linen and oxford fabrics take the center stage in Giordano’s collection of basic shirts which are perfect casual and formal gatherings with friends, workmates and family.

“These classic yet chic fashion pieces can certainly stand the test of time. So don’t miss these wardrobe essentials and head to the nearest Giordano store now,” Tan said.