General Cebu

General Cebu

Clever and distinct, the self-made man evokes a style that is luxurious, fresh, and forward. Drawing inspiration from art, technology, and the lives of icons from all time, in comes General, the ultimate destination boutique that caters to the cosmopolitan man of this new age. Boasting of a fine selection of brands, the boutique carries a well curated range of premium and high quality products – epitomizing all the dynamic facets of a self-made man.

In partnership with G-Star Raw, an Amsterdam based denim label that can be found in General and the Performance and Classic Enthusiasts (PACE) Club, which is composed of distinguished achievers in their fields, General presented Raw Night, an exclusive gathering to promote G-Star Raw’s Fall/Winter Collection 2014. Held last November 12 at the General boutique in Ayala Cebu, in attendance were distinct VIPs and media personalities.

A by-invitation only car club, PACE includes renowned furniture designer Kenneth Cobonpue as one of its founding members. As of late, PACE is made up of 19 members who own and drive exotic sports cars in and around Cebu and its neighboring islands. The club’s advocacy is not simply to boast of the best classic and supercars in the country but as well as the car’s roadworthy capabilities by doing nautical runs from Cebu to Bacolod. And despite owning a range of different car brands, they all share a common love for driving and enjoying their cars.

Among the members featured during the photo exhibit were Kenneth Cobonpue, multi-awarded furniture designer and manufacturer; Red Durano, Vice Mayor of Danao City; Mike Jo, Businessman; Glenn Soco, TV news anchor and entrepreneur; and Dr. Potenciano “Yong” Larrazabal III, an ophthalmologist and laser eye surgeon. Outstanding in each of their fields, all the while doing so in style, these members are the perfect embodiment of a self-made cosmopolitan man.

To inspire other gentlemen or who General identifies as the strivers, or men who aspire to be a Self- Made men, the event put up a photo exhibit which featured some of the members of PACE, wearing head-to-toe ensembles from General and G-Star Raw as they pose beside their most prized automobile.

During the event, exclusive guests were allowed a first peek of G-Star Raw’s latest collection as well as the photo exhibit which featured PACE members, as styled by General, alongside their exotic cars. Afterwards, guests were treated with a special offering at the General store over socials and cocktails.

General seeks to empower striving gentlemen in their plight into becoming self-made cosmopolitan men. More than just doing well in whatever pursuit one is after, General believes in doing things in style. (PR)