14 November 2015, Bo’s Coffee Baseline – Start: A Creativity Journal made it’s debut in Cebu with workshops on latte art, lettering, watercolor and mobile photography, aiming to tap into everyone’s inner artist.
Start. A Creativity Journal is a playbook showcasing local artworks in typography, sketching, mobile photography and coffee painting with tips from Filipino creatives. The journal features illustrations, fun activities, brainstorming tips, a a coffee map featuring flavor profile of the beans served at Bo’s coffee, and company insider tips such as how customers can get discount when they purchase a whole cake. Also, the contributors (Works of Heart, Jayneil Padilla, IGers Manila and Vincent Navarro) provided tips for journal owners on how to create their own works of art using the blank pages.
“Our collaboration with up and coming Filipino creative talent is reflective of our mission to provide the homegrown community with opportunities to showcase their skills,” explained Bo’s Coffee founder and CEO Steve D. Benitez. “Whether it’s working with social enterprises and startups for our merchandise line, developing our food line, coming up with a contest for customers to express their creativity on our coffee cups, or teaming up with our current journal contributors, our goal is to turn Bo’s Coffee into a platform for the best of homegrown coffee, culture, and talent.”
To get your hand on the Start: A Creativity Journal, one must collect 20 stickers: three (3) Shaken Iced Tea stickers, one (1) Artisinal Chocolate sticker, three (3) Baked Discoveries Cake Slice stickers, five (5) froccino stickers, three (3) Phil. Coffee Origins Pour stickers and five (5) new breakfast item stickers. Collecting of stickers is until December 31, 2015. Choose from two Start: A Creativity Journal designs!
Apart from the launch of the journal, Bo’s Coffee is also celebrating the Christmas season by launching the Coffee Connect Program, which enables customers to give back to their coffee farmers. For every purchase of a gray colored mug or a chalkboard mug, Bo’s coffee will be donating P50 to the coffee farmers of Sagada.