Cebu opened it’s arms to Krispy Kreme’s third branch after 7 months after its debut in the region by opening two stores late last year. Now Krispy Kreme fans near SM City Cebu would enjoy a more convenient location for them to enjoy their favorite Krispy Kreme doughnut and coffee – just in time for their 75th birthday celebration.
Nope he is not a ghost buster, he is the Krispy Kreme Coffee Man – giving out free Krispy Kreme Coffee for guests to enjoy during a private function held for media before they opened last May 19, 2012 in SM City Cebu.
“Krispy Kreme is a brand that Cebuanos have grown to love,” shares Jim Fuentebella, Chairman of Krispy Kreme Philippines. “Since our launch last year, Cebu has become one of our main markets in the country. The third store is a testament to that; a proof to our commitment to satisfy the continuously growing clamor for world class coffee and doughnut in the region.”
Conveniently located inside one of the country’s biggest shopping center, SM City Cebu, the new Krispy Kreme store is a welcome addition to the mall’s dynamic mix of retail and dining establishments – complimenting the brand’s two other stores located at IT Park and Ayala Center Cebu.
Mark Gamboa welcomed Krispy Kreme’s guests and talked about “Share the Gift of Joy” campaign providing assistance to 12 charities. So how does the campaign work? For every customer buying the specially designed 75th birthday tin cans, Krispy Kreme puts aside 20php to help their partner charities and at the end of the campaign, Krispy Kreme will equally divide the total accumulated fund among the different causes it supports. “Share the Gift of Joy” is a year-long campaign.